David Graff, John Wirtz, and Brian Kaiser founded Hudl in 2006 with the goal of capturing and adding value to every moment in athletics. Using their computer science backgrounds, the University of Nebraska sports fanatics built a platform that would enable coaches and players to review, annotate, and share game video across multiple platforms and devices. Their hard work paid off.
With 130,000 sports outfits subscribing to their software worldwide—including NFL, NHL, and NBA teams, and an exponentially growing number of high school teams signing up every season—Hudl recently secured $72.5 million in a single Stage B funding round for a total valuation of $250 million. They expect this fall to be their busiest ever with 30,000 varsity high school football teams subscribing at a minimum of $800 per year for their cheapest package!
Several times a year, Hudl holds a company-wide event called Skunkworks, modeled after the fabled Lockheed Martin creative think-tank that produced some of the company’s most innovative solutions. One of their teams wanted to address the “cookie-cutter” sameness of the popular highlights feature favored by athletes and recruiters. Developers Casey Batemen, Joel Hensley, and Kelly Herrington discovered Templater Bot, and found the best turnkey solution for making their highlight reels standout.
Hudl successfully integrated Templater Bot into its robust video automation platform, and will soon roll out the Video Goodness product feature — enabling every team or athlete to have their own customized ESPN-quality highlight reel created in just a few minutes. The feature is eagerly awaited, and should make a huge splash when it goes live just in time for football season.
Templater Bot’s coding-friendly API and ability to turn huge amounts of data into highly customized and individualized bulk renders allowed Hudl developers to clear some of their most challenging implementation and logistical hurdles.
We are blown away by Hudl’s ingenious use of Templater in their pipeline and wish them continued success! We look forward to partnering on more solutions in the future.
We love seeing clients make innovative use of our Templater platform to build their own, proprietary marketing and video solutions. One spectacular application is Adgreetz, the LA-based software-as-service (SaaS) marketing platform currently enjoying a surge in popularity.
As mobile devices, wearables, augmented reality (AR) and virtual reality (VR) become more and more commonplace, the need for realtime, personalized messaging continues to grow exponentially. A whopping 80% of marketing directors believe personalized, relevant messaging is the direction the industry is headed.
According to a recent article in Chain Store Age Magazine:
“AdGreetz creates and helps brands deploy “smart”, hyper-relevant, data-driven, one-to-one personalized video messages and ads drawing from a wealth of data sources (brand, social, geo/browser, third-party and user-generated). Ads and messages can be sent via social media, email, apps, POP, display, premium video, beacons, text messages and print. The company’s “smart” personalized video messages generate 50% to 500% higher activation and engagement than traditional ads, thanks to their relevance to the recipient and the compelling, rich presentation.”
Through implementing Templater’s data-driven versioning and batch rendering technology under the hood, AdGreetz creates personalized marketing platforms for: Amazon, Disney, WB, Dreamworks, Anheuser-Busch, Zalando, Kraft, ABC, NBC, CW, McDonald’s, Intel, Toyota, Dell, Youtube, and many more.
We are thrilled for their continued success, and look forward to seeing new surprises from Templater users and community!