Case Study: Adgreetz
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We love seeing clients make innovative use of our Templater platform to build their own, proprietary marketing and video solutions. One spectacular application is Adgreetz, the LA-based software-as-service (SaaS) marketing platform currently enjoying a surge in popularity.
As mobile devices, wearables, augmented reality (AR) and virtual reality (VR) become more and more commonplace, the need for realtime, personalized messaging continues to grow exponentially. A whopping 80% of marketing directors believe personalized, relevant messaging is the direction the industry is headed.
According to a recent article in Chain Store Age Magazine:
“AdGreetz creates and helps brands deploy “smart”, hyper-relevant, data-driven, one-to-one personalized video messages and ads drawing from a wealth of data sources (brand, social, geo/browser, third-party and user-generated). Ads and messages can be sent via social media, email, apps, POP, display, premium video, beacons, text messages and print. The company’s “smart” personalized video messages generate 50% to 500% higher activation and engagement than traditional ads, thanks to their relevance to the recipient and the compelling, rich presentation.”
Through implementing Templater’s data-driven versioning and batch rendering technology under the hood, AdGreetz creates personalized marketing platforms for: Amazon, Disney, WB, Dreamworks, Anheuser-Busch, Zalando, Kraft, ABC, NBC, CW, McDonald’s, Intel, Toyota, Dell, Youtube, and many more.
We are thrilled for their continued success, and look forward to seeing new surprises from Templater users and community!
