Case Study: Adgreetz
Sruli Broocker last edited by ariestav
We love seeing clients make innovative use of our Templater platform to build their own, proprietary marketing and video solutions. One spectacular application is Adgreetz, the LA-based software-as-service (SaaS) marketing platform currently enjoying a surge in popularity.
As mobile devices, wearables, augmented reality (AR) and virtual reality (VR) become more and more commonplace, the need for realtime, personalized messaging continues to grow exponentially. A whopping 80% of marketing directors believe personalized, relevant messaging is the direction the industry is headed.
According to a recent article in Chain Store Age Magazine:
“AdGreetz creates and helps brands deploy “smart”, hyper-relevant, data-driven, one-to-one personalized video messages and ads drawing from a wealth of data sources (brand, social, geo/browser, third-party and user-generated). Ads and messages can be sent via social media, email, apps, POP, display, premium video, beacons, text messages and print. The company’s “smart” personalized video messages generate 50% to 500% higher activation and engagement than traditional ads, thanks to their relevance to the recipient and the compelling, rich presentation.”
Through implementing Templater’s data-driven versioning and batch rendering technology under the hood, AdGreetz creates personalized marketing platforms for: Amazon, Disney, WB, Dreamworks, Anheuser-Busch, Zalando, Kraft, ABC, NBC, CW, McDonald’s, Intel, Toyota, Dell, Youtube, and many more.
We are thrilled for their continued success, and look forward to seeing new surprises from Templater users and community!